Is your child ready to read?
Why Brand New Readers work
How Brand New Readers work
Try a Brand New Reader!
About the creators of the series


Is your child ready to read?

Somewhere between the ages of 4 and 7 comes that magic moment when a child feels ready and eager to read. Have you noticed your child calling out the words on street signs? Is he pointing to words on cereal boxes or television ads and sounding them out? Is she showing off, with shy pride, mastery of a younger sibling’s board books?

This eagerness is an exciting development for you, for your child, and for your child’s teachers. It means your child is ready -- with the help of books that are just right -- to embark on a lifelong adventure of learning.

What makes a book just right for the child who is just beginning to read? Here’s what reading experts say:

  • Kids need books they can read successfully the first time they try. That means short, simple stories written and illustrated so clearly that new readers can’t help but succeed. Reading success builds reading confidence.
  • Even the easiest books have to be worth reading. The right books for beginning readers are interesting and fun. They have to reward your child’s efforts to read. They have to inspire her to read -- and reread.

New readers as young as 4 and as old as 7 will enjoy and can master Brand New Readers immediately -- even the first time through. Brand New Readers are remarkable little books that invite your child into the big world of independent reading. Try one and see!

Click here to find out why Brand New Readers work
Is your child ready to read?
Why Brand New Readers work
How Brand New Readers work
Try a Brand New Reader!
About the creators of the series


Why Brand New Readers work

  • Neither too difficult nor so simple that they seem “babyish,” Brand New Readers are just right for the child who is just beginning to read independently. They also give children as old as 7 who may be discouraged about reading a fresh chance to feel good about themselves as readers.
  • Brand New Readers have real stories with beginnings and endings.
  • They feature lovable, mischievous characters that your child will want to follow from book to book.
  • The action takes place in simple, one-line-per-page, eight-page stories that are short enough to give your child the satisfaction of completing a whole book.
  • To help ensure your child’s reading success, you can look through a Brand New Reader with her and read the brief, clear introduction aloud before she begins the story.
  • You’ll find further suggestions for making reading easy and fun for your brand-new reader on the inside back cover of each book.
  • Each series of eight stories comes in two sturdy cardboard slipcases, four books in each. Brand New Readers are not only fun to read, they’re fun for your child to carry and collect!
Click here to find out how Brand New Readers work
Is your child ready to read?
Why Brand New Readers work
How Brand New Readers work
Try a Brand New Reader!
About the creators of the series


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How Brand New Readers work

Brand New Readers are perfect for children who are just ready to read. They have:

  • appealing characters and funny stories
  • pictures so clear that children can guess what the words say just by looking at the pictures
  • short, patterned sentences that help first-time readers easily predict new words and recognize familiar ones
  • language that flows naturally, letting children draw on their already expert use of spoken language to interpret the written word
  • consistent placement of print that, like repetitive or rhythmic language, helps a first-time reader predict new words
  • a clear design so that a child can easily tell where to stop and start reading and can follow each sentence to its end without interruption
  • advice to help you guide and support your brand-new reader!

Click here to try a Brand New Reader